Real people taking on environmental challenges

You are an activist, a scientist, or an aspiring journalist with a genuine environmental concern. This is a platform for circulating news written by folks like you. Let’s get the word out to people in your area.

Our commitment to you

Currently, on the ground is personally funded by Andrew Nuttall. Each time an article is published on this blog, he spends enough money to promote it on Facebook to reach hundreds of potential readers. Most will be in your area. Please think of his expense as a donation to your cause.

Article parameters

Articles should be between 500 and 750 words, and organized according to the inverted pyramid model.

A publishable article will answer the following questions:

  1. What is the problem? Evidence matters. You will be asked to provide links to credible sources.
  2. For whom is it a problem?
  3. When is it a problem? Is it getting worse, better, or remaining stable?
  4. Where is it a problem? Is it a problem in other places, too?
  5. What is unique about this particular case?
  6. What are the solutions? What can people do?

Our common goal is to empower readers with environmental awareness and feasible actions. To get published, an article must provide evidence of a problem and suggest a way to do something about it.

Please honor the following principles:

  1. Real-world events, research, and reasoning enable you to meaningfully connect with readers.
  2. Personal status or prestige is not important. What matters are the changes you want to see happen.
  3. Ideologically dogmatic positions are counterproductive because they polarize and alienate people. We want to get folks on board, not drive them away. Authentic environmentalism is not about ‘left’ versus ‘right’.

Humans think morally in at least 5 different ways. The psychology of moral reasoning is explained in this 19-minute TED Talk. To avoid being ideologically dogmatic, try to use at least three in your article. This will enable you to make stronger arguments and appeal to broader audiences. The best articles use all of them.

Getting published

Start by submitting the first draft of a 35-40 word lede. Follow these simple instructions to write it. A draft lede does not have to be perfect, but it does need to convey what your article will be about.

Once Andrew has received your draft lede and had time to consider it, he will get back to you by email. He will then guide you through the writing and editorial process.

Once the process is complete, he will publish your article on this blog (, test and promote it on Facebook, and keep you informed about the results.

Click here to get started.
Andrew Nuttall
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Andrew Nuttall

Andrew is interested in bringing a transformative, interdisciplinary approach to climate action. He resides on the rugged coast of British Columbia where he attends the University of Victoria. He is currently taking a semester to volunteer and plan his education.
Andrew Nuttall
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